Why the name OE Companion?

Why did I choose the name OE Companion for our software product? Pretty simple actually - when you are part of Intuit's Developer Network, they place restrictions on what you can name your product. You can't have QB, QuickBooks, Books, Intuit, etc. in the name. It is smart on their part of course. They are trying to protect their brand.

So when it came time to name OE Companion, I wanted something simple that described the product. I don't think they would accept QuickBooks Online Edition Companion, so I had to scale back. In any case, now you know.